In a separate question asking users of 10 social media sites whether they regularly get news there, about a third of U.S. adults (31%) say they get news regularly on Facebook, while about one-in-five Americans (22%) say they regularly get news on YouTube. Twitter and Instagram are regular news sources for 13% and 11% of Americans, respectively.Preview of the Instagram Insights Interface. Here’s how to find the days AND times when your audience is most active: Go to your Instagram profile. Click “Insights.”. Under the “Your Audience” section, click “See All.”. Scroll down to “Most Active Times” and feel free to alternate between “Hours” and Days” to discover Instagram Live. Instagram Live allows you to go on video and engage with your customers in real-time, which is a great way to offer Q&As or get people involved in product announcements. Reels. Instagram Reels are 15- or 30-second videos that can get tons of reach on Instagram. Unlike Instagram Story content, Reels live on your feed.
25. The engagement rate of one of the most popular influencer industries - travel - dropped from 8% in 2018 to only 4.5% in 2019. (MobileMarketer) 26. The best time of the week to post on Instagram is Wednesday, when the platform’s engagement rate is 4.9%. On the other hand, Monday has the lowest engagement rate: 4.4%.
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